Creating ads nowadays
Ads everywhere…Do you still look at them ? The question is : where are you really watching them in 2020…?
Please stop spending all your advertising budget on :
-newsletter (who’s reading ?)
-display (half of the internet has an ad-block)
-TV ads with actors (corny)
-YouTube instream (skiiiiip !)
-ads featuring the product turning around in 360 degreees with a sexy voice over (corny, again)
Why ? Cause no one is watching and listening to this anymore, and more over, no one is sharing this. People see these contents as marketing, and marketing is a cold & cruel thing no one wants to experience. Today, it’s about generating “fans” not only leads, consumers and impressions. A fan is someone touched by a human message like a song, so much, that he’s ready to buy anything of the brand without even calculating the price. Like Apple fans ! (by the way when is that iPhone 12 coming so I spend 1300€ with a smile and a tear at the same time ?).
I would recommend these methods instead. It will give a positive image to your brand cause the marketing intention will be forgotten by your audience :
1-a music video like Nike headquarters on Drake’s new hit song :
2-a movie like Maersk and Tom Hanks on Captain Phillips :
3-Like french rap group PNL, to redesign cars we all see (Uber ones in Paris) :
4-Create a simple contest like I did (yes, let me talk about my work lol) for Lynx Optique You Do boutiques with french comedian Elie Semoun & hashtag #AMesYeux
5-Create a # challenge like Danette in France
And don’t panic, you can do this with a lower budget !
Cause today, even the Instagram post by a vip is too much seen to make the difference…Originality will always be the key dear marketer.
PS: I have other ideas, but email me for consulting 🤓🤣
